Rebrand
I undertook a complete rebrand from Ann Summers Sisterhood to Connect. The goal was to modernise the brand's visual identity while maintaining its core values and connection with its audience and potential consultants. I focused on refreshing the digital catalogue, assets, and overall visual elements to create a cohesive, contemporary look that resonates with today’s market.
This project tested both my design and marketing skills as I collaborated across multiple channels to ensure a successful launch.
To
iPaper
I redesigned the Sisterhood Pageturner into the Connect iPaper. I created 24 iPapers, which were uploaded for Connect consultants to use in making direct sales. As a result, my iPaper views increased by 20%.
Product Flyers
Web Design
The Connect webpage needed a redesign and I was given creative freedom. My goal was to attract more consultants, explain what Connect is and how they can earn money. I believe I successfully executed the design, making the page more user-friendly. After going live with my design, the hero colour had to be adjusted on the live webpage for better readability.
Connect 360
During my time at Ann Summers, I created a variety of 360s for promotional joining offers. I designed assets for different channels including Ecom, Paid Social, Email, Social, Direct Selling, Retail and Fann Summers. This experience challenged my skills in text placement, sizing and image layout across different designs.
Lock Up & Flyers
Social GIF
